Category: Black Friday

Black Friday sales indicate that American consumers are being cautious with their spending, waiting for more significant discounts. This cautious approach sets the stage for a restrained holiday shopping season for retailers and potentially underwhelming earnings in the upcoming months. Consumer spending hasn’t maintained the same momentum witnessed in recent years, marked by post-pandemic splurges […]

As the holiday shopping season ramps up, consumers are enthusiastically purchasing Squishmallows, Barbies, Legos, headphones, and sweaters. It seems the frenzy of deal-hunting mobs and the pre-dawn queues from Black Fridays of yore have become fading memories, yet millions of Americans still made their way to malls and big box stores in pursuit of bargains. […]

Shoppers initiated the holiday season with a bang, with a record-breaking 200.4 million individuals hitting stores and scouring websites for gifts from Thanksgiving Day through Cyber Monday, according to a survey conducted by the National Retail Federation. This turnout stands as an all-time high since the inception of tracking in-store and online traffic by the […]

Winners Mobile and online This holiday season, for the first time, mobile shopping is poised to surpass desktop purchases, as projected by Adobe Analytics. More than half of all online expenditure (51.2%) is anticipated to occur through mobile devices. According to Adobe Analytics, smartphones accounted for $5.3 billion in total online sales on Black Friday, […]